Software white papers template

Regardless of what screen size your audience uses, your white paper will look equally gorgeous on every device. With rich animations, background videos, and fluid transitions, your white papers will leave a lasting impression. Foleon white papers are built with cutting edge technology that lets you measure every aspect of reader behavior. Our extensive collection of features and settings empowers you to produce remarkable, interactive content without getting in your way.

Gather contact information from your readers by walling off your white papers behind lead generation forms. Gather accurate lead data from Facebook or LinkedIn by gating your white papers behind social login prompts. Create stunning effects using full-screen background videos and embedded video elements on your pages.

Reach visitors on Facebook, Google, or LinkedIn even after they leave your white papers with remarketing pixels. This type of document is only completed with an objective that becomes its basis from the very beginning. It will help you decide on your business about an important decision.

The purpose of a white paper is to make customers understand the issues and fix the problems accordingly. It is generally presented from business to business transactions in the form of a marketing presentation.

In it, you are trying to convince your customers about the services provided by your company. It involves extensive research and finding the best solutions for the welfare of the parties involved in the discussion. Budget reports are some of the examples of a white paper. What Is a White Paper? Historically, white papers were associated with government-related documents. A single white paper back then was a proposal that held different policy reforms and suggestions to better governance.

In broad sense, it aimed to promote common welfare through presenting reports, surveys, and research to prove that certain community problems need utter solution.

The definition of white paper gradually changed from government-focused documents to flexible documents with a wide range of purpose for different industries. White paper formatting has greatly changed, and a single white paper template is now modified to meet industry standards. Green Energy theme — ideal for environmental, health, and energy-related white papers.

You can use this automobile themed white paper template for automobile, car, and motoring. It also works well for retro, fashion, and design orientated white papers. It has a nice, positive energy that can complement other documents. White papers discuss a specific business issue, product, or competitive situation.

In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a proposal for action, with the research data providing the justification for the action.

White Papers share technical knowledge and business information with others in the same field; for example, CIOs who are interested in how to use web services with Ecommerce applications. This package includes 15 White Paper templates in Microsoft Word format.

Remember, you can modify these templates as case studies, product brochures, and annual reports. These templates are also ideal for someone starting a business. File Format : The templates are in Microsoft Word. Use a photo that reflects the theme of your white paper, or create a visual using diverse icons. Take a look at this B2B white paper example focused on employee engagement. The two men on the cover could easily be a manager speaking with one of his team members.

Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees. White papers tend to pack a ton of information within their pages. Try highlighting a few key takeaways that will get them excited about reading your white paper. Or outline exactly what they will trade their time to learn about. Pro Tip: Not sure which template is right for your use case? No more boring Word documents or endlessly struggling with expensive design tools.

Browse our white paper templates. Photos help create a connection between the information in your white paper and your reader. Using a photo on the cover also tells the reader what they can expect to find within the pages. In this white paper template for a health-related paper, the image of a child with a sugary dessert connects directly to the topic.

The reader will instantly know what the paper is about. If your goal with whitepapers is to promote your services and generate leads for your agency, your message needs to be memorable. Incorporating visuals resembling your target audience is one way to do so. This content marketing white paper template depicts someone hard at work while downing a cup of coffee. Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information.

Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood. Marketing white paper examples, like this one, use bright, colorful photos to engage and excite readers. Check out our guide to incorporating stock photos seamlessly into your design. Your images and icons will be replaced with a new image that is already formatted to the template.

Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern and minimalistic design will likely appeal to techie people. Pick a neutral background color like white or light grey. Then, pick visuals with similarly sleek color schemes. Tech white paper examples like this use a cool and muted grey palette:. But a great way to add some visual interest to your white paper layout is to pick an accent color that you can use to make parts of your page pop.

For example, this content marketing white paper template contrasts two cool corporate blue accents:. Pro Tip: With Venngage, you can scale your white paper creation without sacrificing quality. Or hand the design reins to a team member. Want to create a white paper with your team? Our real-time collaboration feature Business plan only can help. Learning how to write a white paper that speaks to your readers is important.

For example, when selecting images for your white paper, keep an eye out for people who resemble your target audience. That said, in some cases, including photos resembling your target audience might not make sense. This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:. Pro Tip: Need help with creating personas for your target audience? Our in-depth user persona guide will help you quickly get upto speed.

A simple design trick to make your white paper more engaging is to use a creative background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:.

Alternatively, you can use a different color gradient on your white paper template to make it stand out. Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand.

With Venngage, you can change your white paper background with 1-click:. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers. This means that there will be ample opportunities to include CTAs throughout your white paper. For example, if you mention a feature of your product, you can place a clickable CTA button beside it:.

CTAs are a great way to move people through the sales pipeline , from your white paper to a landing page or blog post. Governmental organizations write white papers to outline policies before proposing new bills and legislations. A white paper is a good tool for gathering feedback from the public before implementing wide-reaching policy changes. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper.

Take a look at the page numbers in this policy white paper template:. The above government white paper templates can be used by a government to communicate complex social, political, and economic issues to an audience. Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format. Its straightforward table of contents and simple design elements keep the focus on the text. You can create a functional table of contents by adding hyperlinks to individual chapters and sections.

Along with the option to add a URL, you can select pages within the eBook. When you download your design, download it as an Interactive PDF. This white paper template, from the cover page onwards highlights the cybersecurity topic it is focused on—phishing scams—by using a hook icon. The cover also introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design and summarize information. Pro Tip: Do you work in a boring industry? A well-designed whitepaper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business.

Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations. Policy papers also include data to give context to issues. A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand.