Corporate identity documentation pdf

What you do makes a difference and it can significantly help Harrods build on its reputation. Were all guardians of this cherished brand. By treating its identity with impeccable care and consistency, we protect the Harrods name and create the conditions in which we can all succeed.

The Harrods logotype is the visual essence of the brand identity, refined and distilled over decades. Harrods logotype has a rich and well-documented history that has reflected fashion, practicalities and events for more than years. Richard Burbidge becomes General Manager in The store as we know it begins to take shape. The building is nearing completion.

Harrods continues to serve the world shipping goods throughout the Empire, Omnia Omnibus Ubique. The store expands as residential flats on the second and third floor are converted to more selling space.

Between the two world wars, trade fluctuates. Always the innovator, Harrods begins to sell aeroplanes and to operate car hire and chauffeur services.

With few exceptions, the logotype has unerringly returned to script forms again and again. The expansive, handwritten and very personal sophistication the logotype represents is at the very heart of the Harrods brand. Harrods celebrates its Centenary.

In just years it has become a business success, turning over 20m a year. Harrods becomes one of the first advertisers on commercial television. The original version of the logotype we now use is designed. London is swinging and Harrods opens its first boutique, Way In.

Mr Al Fayed buys the House of Fraser group. As its flagship store, Harrods once more becomes a family business. More people than ever have the chance to experience the Harrods brand. It continues to expand across the world with on-line shopping and new international and airport stores. Our brand values describe what the Harrods brand means today. Some are rooted in the past, others in the future. At least one element of the values should always be evident wherever it touches our customers, staff, partners and suppliers.

These values are the authentic flavour of our brand. BritishCelebrating British diversityHeritage and cutting edgeA rich cultural blendSophisticated and eccentricTradition and contradiction. ServiceMaking people feel specialService of the past and futureMeeting and exceeding the expectedService to indulge and entertainMaking life easier. Should you require further information on our values, the Harrods Brand Strategy and Brand Values document is available from the Brand Guardians.

IntroductionThe Harrods logotypeThe clear zoneLogotype sizesPositioning the logotypeCore colour paletteSecondary colour paletteLogotype colours Logotype on backgroundsApplying department namesThe harrods. Our logotype and corporate colours are the vital basic elements of the Harrods visual identity. They are its foundation. Your commitment to ensuring they always appear as weve shown them here will protect the integrity of the Harrods name and create the best results.

If you need more help or advice about these guidelines please contact one of the Brand Guardian Team. The Harrods logotype has changed little in 40 years.

Its distinctive script is the most important element of our visual identity and the most potent symbol of our brand and heritage. It unites our business and differentiates Harrods from its competitors all over the world.

The Harrods logotype has been carefully crafted to represent our values and heritage. For this reason it should never be redrawn or altered in any way. The logotype is confident, simple and effective. No other elements should therefore be used in a direct relationship with it as this will only weaken its potency. Home Documents Harrods Corporate.

Corporate identity requires a more standardised approach, wherein all business documents align with the overarching persona of the company. Standardisation is among the primary benefits of implementing a corporate identity. But reaching that point can be difficult, often requiring a huge overhaul of your current business documentation to ensure that all collateral is in keeping with your new corporate identity.

Such changes have the potential to affect hundreds, if not thousands, of documents and assets. While your corporate identity may not be all that different from existing brand guidelines, any changes can still have a significant impact on your business documentation. As touched on earlier, branding generally only covers materials that are distributed to customers and clients; corporate identity requires that all documentation reflects the broader business persona, meaning significant changes may be needed for things like:.

Such changes may sound simple to implement, but the impact can be sizeable. For example, document production may suddenly take much longer than previously, with the potential to throw up roadblocks as a result. Or, sign off may be required from multiple new stakeholders, further holding up the time-to-print of vital business documentation. Changing business documents brings with it a whole range of legal requirements concerning copyright, trademarks, and data protection issues.

Add to that a whole wealth of additional security considerations , and a measured, thorough approach is needed when altering business documentation in even the smallest of ways. To make sure any changes you wish to make in line with a new corporate identity are legal and responsible, ask yourself the following:.

So, there you have it, a comprehensive guide to corporate identity and how it can affect your business. Subscribe to our blog Get all the latest blogs straight to your email inbox. Subscribe Now.