Best business email software

Website and landing pages are a quintessential component of online marketing. And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better.

Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect. Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of. Website personalization allows marketers to deliver unique buyer experiences.

And this is critical today. Website personalization allows brands to deliver buyer-specific content in the moment. From the right blog post to help buyers along their journey, to a discount coupon for those ready to make a purchase, you can present buyers with targeted marketing engagements that increase conversions. Paid ad creation tools streamline marketing tasks. Like built-in CRM landing page and website builders, paid ad creation tools make it easier to track and measure conversions in one platform.

Today, email marketing platforms allow you to create ads for social media and search engine platforms. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker. They cover small, medium and enterprise recommendations. We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more. Small businesses often have to balance affordability and functionality more than most.

Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows:. ConvertKit - Perfect for driving engagement and sales. Mailchimp - Ideal for small businesses, creators and rolling out paid ads. Aweber - A smart choice for small businesses that want reliability and a clean platform to work in and automation.

These platforms make out list of the best for medium businesses along with features that make them good choices:. Larger brands require reliability, especially as they run multiple campaigns. While most platforms offer similar features, those targeted at large businesses are more robust and offer advanced features.

Here are three platforms best suited for large businesses:. We live in a world where apps have to talk to each other. These email platforms offer the best overall integration and platform experience:. Email marketing platforms have begun to offer pixels for major platforms to help brands remarket to subscribers.

Here are platforms with the best retargeting options:. Surveys are a quintessential tool for businesses. Integrations with more advanced survey apps allow for a wider, bug-free feature set. Great UI and UX are critical today. Our top three make the list for overall experience when building emails and working with templates. List management best practices often provide a great deal of value.

While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their ease of use and functionality. The latter offers predictive insights on future purchase behavior. UI and UX make or break products.

Email marketing platforms balance a collection of features, and often, the more they offer, the more complex it is to make a platform easy to use. Affordability is subjective. Sure, you could opt for the cheapest solution with the most features, but your choice may not do everything you need it to do well. The best email marketing campaigns are derived from actionalble data. Today, that data changes fast. While most platforms are not complex, some require hand-holding to get started.

Good onboarding makes you want to learn more and succeed with your choice. Email automation is a given today and offered by almost every platform. What makes these stand out is how other key features compliment automation. CRM integration helps with personalization, and segmentation makes for smarter, more targeted marketing, powered by drip email marketing.

Add tagging and revenue attribution, and you can pinpoint how much customers spend. Keap is powered by Infusionsoft, making it a strong automation platform. You can handle everything from payments to tracking sales via a pipeline. Picking the right tool can be a little daunting. A smarter way to pick your next platform is to create a list of what your brand needs and wants to accomplish with email marketing. Email marketing is part of a larger goal: marketing success.

Finding a tool that will help get you there is better done by identifying your goals. Built to work with the Microsoft email ecosystem, which includes mail, contacts, calendar, and tasks.

The to-do list and calendar features will help you manage your email campaigns. Disadvantage is that it only supports Microsoft-based email. Spam Titan makes that possible. This is not a classic email management tool, but it can definitely take place in your daily emailing practices. This is another personal information management tool from Microsoft. Primarily an email client, Outlook includes such functions as calendaring, task managing, contact managing, note-taking, journal logging, and web browsing.

Combined Hotmail and Windows Live into one email service. Has added support for contacts including Facebook, Twitter, LinkedIn Front helps you manage all your emails, teammates, and app in a convenient collaborative environment.

When your team is involved in a marketing campaign, you can manage the assignments and make the email communication within the team much more efficient. Another free email client. Lets you access multiple accounts easily. Gmail calendar and Yahoo calendar can be synced easily with Zimbra calendar.

It keeps all of your contacts together. View emails in a tabbed interface. Works with various email accounts and also controls junk mails. It lets you access many email accounts simultaneously. A free and handy email client software for your computer.

Foxmail lets you send and compose emails with the help of toolbox - advanced email editor. Gives you the option to print your emails. Its main features are inbuilt address book, email filtering etc.

Also supports various plug-ins and extra functionality, like an RSS aggregator, calendar, or laptop LED handling, are provided by extra plugins. Manage multiple email accounts. Sync all your emails and contacts.

Customize your layout from many color themes. A secure desktop email client for Windows. Key Features. Powerful Filtering System. Configurable Image Retrieval. Address Book. Safe Handling of Attached Files. Handy Templates.

Selective Message Download. RSS Feed Subscriptions. A free email aggregator and email client for your PC. Receive emails from multiple email service providers. It supports email service providers such as Hotmail, iCloud, and Gmail.

INKY claims to be the most effective solution against the war against phishing. The feature-rich email account is completely free and comes bundled with 10 GB of cloud storage for your messages, attachments, and any other files you might want to access online. We highlight their strong suits and list off their best features. Read on to find your perfect email client fit. Forget Gmail. When it comes to email servers at the office, Microsoft Outlook is probably the best known name in email services.

It first came out with Microsoft Office Microsoft Outlook combines email and calendar tools in one place. You can easily create calendar events or tasks directly from the email dashboard. Outlook has good enterprise-end encryption. Microsoft Outlook integrates mainly with other Microsoft products like Office and cloud storage app OneDrive.

Outlook comes with mobile apps for iOS and Android. There is a free version of Outlook. Premium versions come with Office Thunderbird is the email product of Mozilla. Its latest version came out in September Mozilla Thunderbird is a free and easy to use email app. Anyone can set it up and use it like a pro in minutes. There are many customization options for the Thunderbird dashboard with add-ons. These include extensions, plugins for more features, and themes for different looks.

For security, it offers do-not-track and phishing protection. You also get calendar and to-do tools. One-click address book makes it easy to add new contacts. Finally if you have multiple email accounts, Thunderbird helps keep them organized with smart folders. It got off the ground in It runs on the operating systems of Microsoft Windows and macOS. It supports the major email technologies. You can encrypt your messages with PGP for added security.

You get access to email templates. There is an attachment manager. You can schedule emails to send later. You can also do messaging through eM Client. Mailbird operates on Windows. It specializes in handling multiple email accounts. You can sync from other email accounts into a unified inbox.

The dashboard is clean and pleasing to the eye. You can customize the look with color themes and layouts. Other Mailbird features include speed reader, snooze buttons, and attachment searching. Mailbird excels at integrating with other useful tools. These include Twitter, Whatsapp, Facebook, Evernote, and more. They design apps for macOS and iOS. Airmail works exclusively within the Apple ecosystem. It runs on iPhone, iPad and Mac computers. The design is native to each device.

The platform can respond to Siri. It lets you manage them all in one unified inbox. Google Workspace formerly G Suite is the supercharged version of Gmail for professional use. Interested in learning more about Gmail vs Google Workspace? Learn more about Gmail for Business. Alternatively, check out the head-to-head comparison on Gmail vs Outlook.

Visit Google Workspace. For the cheapest option that enables you to connect your own domain name, look no further than Zoho Mail. Zoho Mail is widely regarded as one of the best ways to get a free business email address , making it a great choice for budget-conscious businesses that need five or fewer email addresses. Visit Zoho Mail. Bluehost is a leading web hosting provider and its plans are packed with extras, including free email for business. Get the step-by-step instructions on how to set up business email with Bluehost.

Bluehost is a web hosting provider that includes free business email hosting with its web hosting plans. This makes it a good choice for new businesses that are building an online presence and need both web hosting and email at a great value. Visit Bluehost. Microsoft is the best email provider for businesses that want to use the Microsoft Office productivity suite. Get an in-depth look at Microsoft for business.

For a cheaper all-inclusive version, choose Google Workspace. Visit Microsoft DreamHost is a top-rated web hosting company known for its reliable service, but what you might not know is that it also offers ultra-low-cost business email. However, if you do need a WordPress hosting package, you get free email addresses for your company with its low-cost web hosting plans.

Visit DreamHost. DreamHost is one of the best business email providers for those who want an ultra-affordable business email solution. All businesses need email addresses that can be accessed quickly, securely, and reliably with enough storage to keep messages from bouncing. However, some companies only need a single email address, while other businesses require a scalable email solution.

For that reason, we looked at a range of options that can serve anyone from the sole proprietor wanting a free address to a growing business with multiple employees. For most, Google Workspace is the superior product.