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I believe that a leading cigarette manufacturer is actually using the Government Health Warning to sell its products. Many of the scenes include frightening features such as spiders, dragonflies and the Venus flytrap.

The health warning is now so large and bold that the smoker cannot avoid it, however hard he tries. The pang of fear that the smoker suffers prompts an association of ideas with the glossy gold packet.

Ironically, the most powerful force in this brainwashing is the smoker himself. It is a fallacy that smokers are weak-willed and physically weak specimens. You have to be physically strong in order to cope with the poison. This is one of the reasons why smokers refuse to accept the overwhelming statistics that prove that smoking cripples your health. Everyone knows of an Uncle Fred who smoked forty a day, never had a day's illness in his life, and lived to eighty. They refuse even to consider the hundreds of other smokers who are cut down in their prime or the fact that Uncle Fred might still be alive if he hadn't been a smoker.

If you do a small survey among your friends and colleagues, you will find that most smokers are, in fact, strong-willed people. They tend to be self-employed, business executives or in certain specialized professions, such as doctors, lawyers, policemen, teachers, salesmen, nurses, secretaries, housewives with children, etc. The main delusion of smokers is that smoking relieves stress and tends to be associated with the dominant type, the type that takes on responsibility and stress, and, of course, that is the type that we admire and therefore tend to copy.

Another group that tends to get hooked are people in monotonous jobs because the other main reason for smoking is boredom.

However, the idea that smoking relieves boredom is also an illusion, I am afraid. The extent of the brainwashing is quite incredible. As a society we get all uptight about glue-sniffing, heroin addiction, etc. Actual deaths from glue-sniffing do not amount to ten per annum, and deaths from heroin are less than a hundred a year in this country.

There is another drug, nicotine, on which over 60 per cent of us become hooked at some time in our lives and the majority spend the rest of their lives paying for it through the nose. Most of their spare money goes on cigarettes and hundreds of thousands of people have their lives ruined every year because they became hooked. It is the No. I killer in society, including road accidents, fires, etc. Why is it that we regard glue-sniffing and heroin addiction as such great evils, while the drug that we spend most of our money on and is actually killing us we used to regard a few years ago as a perfectly acceptable social habit?

In recent years it has been considered a slightly unsociable habit that may injure our health but is legal and on sale in glossy packets in every newsagent, pub, club, garage and restaurant.

The biggest vested interest is our own government. You need to start building resistance to this brainwashing, just as if you were buying a car from a secondhand dealer.

You would be nodding politely hut you would not believe a word the man was saying. Do not be fooled by the cut-glass ashtrays or the gold lighter or the millions who have been conned.

Start asking yourself: Why am I doing it? Do I really need to? Why is it that an otherwise rational, intelligent human being becomes a complete imbecile about his own addiction? It pains me to confess that out of the thousands of people that I have assisted in kicking the habit, I was the biggest idiot of all.

Not only did I reach a hundred a day myself, but my father was a heavy smoker. He was a strong man, cut down in his prime due to smoking.

I can remember watching him when I was a boy; he would be coughing and spluttering in the mornings. I could see he wasn't enjoying it and it was so obvious to me that something evil had got possession of him. I can remember saying to my mother, 'Don't ever let me become a smoker. Sport was my life and 1 was full of courage and confidence. If anybody had said to me in those days that I would end up smoking a hundred cigarettes a day, I would have gambled my lifetime's earnings that it would not happen, and I would have given any odds that had been asked.

At the age of forty I was a physical and mental cigarette junky. I had reached the stage where I couldn't carry out the most mundane physical or mental act without first lighting up.

With most smokers the triggers are the normal stresses of life, like answering the telephone or socializing. I knew it was killing me. There was no way I could kid myself otherwise. But why I couldn't see what it was doing to me mentally 1 cannot understand. It was almost jumping up and biting me on the nose. The ridiculous thing is that most smokers suffer the delusion at some time in their life that they enjoy a cigarette. I never suffered that delusion, I smoked because 1 thought it helped me to concentrate and because it helped my nerves.

Now I am a non-smoker, the most difficult part is trying to believe that those days actually happened. It's like awakening from a nightmare, and that is about the size of it. Nicotine is a drug, and your senses are drugged - your taste buds, your sense of smell. The worst aspect of smoking isn't the injury to your health or pocket, it is the warping of the mind.

You search for any plausible excuse to go on smoking. I remember at one stage switching to a pipe, after a failed attempt to kick cigarettes, in the belief that it was less harmful and would cut down my intake. Some of those pipe tobaccos are absolutely foul. The aroma can be pleasant but, to start with, they are awful to smoke. I can remember that for about three months the tip of my tongue was as sore as a boil. A liquid brown goo collects in the bottom of the bowl of the pipe. Occasionally you unwittingly bring the bowl above the horizontal and before you realize it you have swallowed a mouthful of the filthy stuff.

The result is usually to throw up immediately, no matter what company you are in. It took me three months to learn to cope with the pipe, hut what 1 cannot understand is why I didn't sit down sometime during that three months and ask myself why I was subjecting myself to the torture. Most of them are convinced that they smoke because they enjoy the pipe.

But why did they have to work so hard to learn to like it when they were perfectly happy without it? The answer is that once you have become addicted to nicotine, the brainwashing is increased. Your subconscious mind knows that the little monster has to be fed, and you block everything else from your mind. As I have already stated, it is fear that keeps people smoking, the fear of that empty, insecure feeling that you get when you stop supplying the nicotine.

Because you are not aware of it doesn't moan it isn't there. You don't have to understand it any more than a cat needs to understand where the under-floor hot-water pipes are. It just knows that if it sits in a certain place it gets the feeling of warmth. It is the brainwashing that is the main difficulty in giving up smoking. The brainwashing of our upbringing in society reinforced with the brainwashing from our own addiction and, most powerful of all, the brainwashing of our friends, relatives and colleagues.

Did you notice that up to now I've frequently referred to 'giving up' smoking, I used the expression at the beginning of the previous paragraph. This is a classic example of the brainwashing. The expression implies a genuine sacrifice.

The beautiful truth is that there is absolutely nothing to give up. On the contrary, you will be freeing yourself from a terrible disease and achieving marvelous positive gains. We are going to start removing this brainwashing now. The only thing that persuades us to smoke in the first place is all the other people doing it. We feel we are missing out. We work so hard to become hooked, yet nobody ever finds out what they have been missing. But every time we see another smoker he reassures us that there must be something in it, otherwise he wouldn't be doing it.

Even when he has kicked the habit, the ex-smoker feels he is being deprived when a smoker lights up at a party or other social function. He feels safe. He can have just one. And, before he knows it, he is hooked again. This brainwashing is very powerful and you need to be aware of its effects.

Many older smokers will remember the Paul Temple detective series that was a very popular radio programme after the war. One of the series was dealing with addiction to marijuana, commonly known as 'pot' or 'grass'. Unbeknown to the smoker, wicked men were selling cigarettes that contained 'pot'.

There were no harmful effects. People merely became addicted and had to go on buying the cigarettes. During my consultations literally hundreds of smokers have admitted to trying 'pot'. None of them said they became hooked on it. I was about seven years old when I listened to the programme. It was my first knowledge of drug addiction. The concept of addiction, being compelled to go on taking the drug, filled me with horror, and even to this day, in spite of the fact that I am fairly convinced that 'pot' is not addictive.

I would not dare take one puff of marijuana. How ironic that I should have ended up a junky on the world's No. If only Paul Temple had warned me about the cigarette itself. How ironic too that over forty years later mankind spends thousands of pounds on cancer research, yet millions are spent persuading healthy teenagers to become hooked on the filthy weed, our own government having the largest vested interest.

And what does he gain from these considerable sacrifices? In fact, this an illusion. The actual reason is the relief of withdrawal pangs. In the early days we use the cigarette as a social prop.

We can take it or leave it. However, the subtle chain has started. Our subconscious mind begins to learn that a cigarette taken at certain times tends to be pleasurable. The more we become hooked on the drug, the greater the need to relieve the withdrawal pangs and the further the cigarette drags you down, the more you are fooled into believing it is doing the opposite. It all happens so slowly, so gradually, you are not even aware of it.

Each day you feel no different from the day before. Most smokers don't even realize they are hooked until they actually try to stop, and even then many won't admit to it, A few stalwarts just keep then- heads in the sand all their lives, trying to convince themselves and other people that they enjoy it.

I have had the following conversation with hundreds of teenagers. ME: You realize that nicotine is a drug and that the only reason why you are smoking is that you cannot stop. T: Nonsense! I enjoy it. If I didn't, I would stop. ME: Just stop for a week to prove to me you can if you want to.

T: No need. If I wanted to stop, I would. ME: Just stop for a week to prove to yourself you are not hooked. T: What's the point? As already stated, smokers tend to relieve their withdrawal pangs at times of stress, boredom, concentration, relaxation or a combination of these. This point is explained in greater detail in the next few chapters. Let us use the telephone conversation as an example.

For most people the telephone is slightly stressful, particularly for the business man. Most calls aren't from satisfied customers or your boss congratulating you. There's usually some sort of aggro - something going wrong or somebody making demands. At that time the smoker, if he isn't already doing so, will light up a cigarette. He doesn't know why he does this, but he does know that for some reason it appears to help.

What has actually happened is this. Without being conscious of it, he has already been suffering aggravation i. By partially relieving that aggravation at the same time as normal stress, the total stress is reduced and the smoker gets a boost. At this point the boost is not, in fact, an illusion. The smoker will feel better than before he lit the cigarette. However, even when smoking that cigarette the smoker is more tense than if he were a non-smoker because the more you go into the drug, the more it knocks you down and the less it restores you when you smoke.

I promised no shock treatment. In the example I am about to give, I am not trying to shock you, I am merely emphasizing that cigarettes destroy your nerves rather than relax them. Try to imagine getting to the stage where a doctor tells you that unless you stop smoking he is going to have to remove your legs. Just for a moment pause and try to visualize life without your legs. Try to imagine the frame of mind of a man who, issued with that warning, actually continues smoking and then has his legs removed.

I used to hear stories like that and dismissed them as cranky. In fact, I used to wish a doctor would tell me that: then I would have stopped.

Yet I was already fully expecting any day to have a brain hemorrhage and lose not only my legs but my life, I didn't think of myself as a crank, just a heavy smoker. Such stories are not cranky. That is what this awful drug does to you. As you go through life it systematically takes away your nerve and courage. The more it takes your courage away, the more you are deluded into believing the cigarette is doing the opposite.

We have all heard of the panic that overtakes smokers when they are out late at night and in fear of running out of cigarettes. Non- smokers do not suffer from it.

The cigarette causes that feeling. At the same time, as you go through life the cigarette not only destroys your nerves but is a powerful poison, progressively destroying your physical health. By the time the smoker reaches the stage at which it is killing him, he believes the cigarette is his courage and cannot face life without it.

Get it clear in your head that the cigarette is not relieving your nerves; it is slowly but steadily destroying them. One of the great gains of breaking the habit is the return of your confidence and self-assurance.

Another fallacy about smoking is that cigarettes relieve boredom. When you smoke a cigarette your mind isn't saying, 'I'm smoking a cigarette. I'm smoking a cigarette.

The true situation is this: when you are addicted to nicotine and are not smoking, there is something missing. If you have something to occupy your mind that isn't stressful, you can go for long periods without being bothered by the absence of the drug.

However, when you are bored there's nothing to take your mind off it. When you are indulging yourself i. Even pipe smokers and roll-your-own smokers can perform this ritual automatically. If any smoker tries to remember the cigarettes he has smoked during the day, he can only remember a small proportion of them - e. The truth is that cigarettes tend to increase boredom indirectly because they make you feel lethargic, and instead of undertaking some energetic activity smokers tend to lounge around, bored, relieving their withdrawal pangs.

This is why countering the brainwashing is so important. Because it's a fact that smokers tend to smoke when they are bored and that we've been told since birth that smoking relieves boredom, it doesn't occur to us to question the fact.

We've also been brainwashed into believing that chewing gum aids relaxation. It is a fact that when under stress people tend to grind their teeth.

All chewing gum does is to give you a logical reason to grind your teeth. Next time you watch someone chewing gum, observe them closely and ask yourself whether they looked relaxed or tense.

Observe smokers who are smoking because they are bored. They still looked bored. The cigarette doesn't relieve the boredom. As an ex-chain-smoker I can assure you that there are no more boring activities in life than lighting up one filthy cigarette after another, day in day out, year in year out.

That is just another illusion. When you are trying to concentrate, you automatically try to avoid distractions like feeling cold or hot. The smoker is already suffering: that little monster wants his fix. So when he wants to concentrate he doesn't even have to think about it. He automatically lights up, partially ending the craving, gets on with the matter in hand and has already forgotten that he is smoking. Cigarettes do not help concentration. They help to ruin it because after a while, even while smoking a cigarette, the smoker's withdrawal pangs cease to be completely relieved.

The smoker then increases his intake, and the problem then increases. Concentration is also affected adversely for another reason. The progressive blocking up of the arteries and veins with poisons starves the brain of oxygen. In fact, your concentration and inspiration will be greatly improved as this process is reversed.

It was the concentration aspect that prevented me from succeeding when using the willpower method. I could put up with the irritability and bad temper, but when I really needed to concentrate on something difficult, I had to have that cigarette.

I can well remember the panic I felt when I discovered that I was not allowed to smoke during my accountancy exams, I was already a chain- smoker and convinced that 1 would not be able to concentrate for three hours without a cigarette. But I passed the exams, and I can't even remember thinking about smoking at the time, so, when it came to the crunch, it obviously didn't bother me. The loss of concentration that smokers suffer when they try to stop smoking is not, in fact, due to the physical withdrawal from nicotine.

When you are a smoker, you have mental blocks. When you have one, what do you do? If you are not already smoking one, you light a cigarette. That doesn't cure the mental block, so then what do you do? You do what you have to do: you get on with it, just as non- smokers do.

When you are a smoker nothing gets blamed on the cigarette. Smokers never have smoking coughs; they just have permanent colds. The moment you stop smoking, everything that goes wrong in your life is blamed on the fact that you've stopped smoking. Now when you have a mental block, instead of just getting on with it you start to say, 'If only I could light up now, it would solve my problem.

If you believe that smoking is a genuine aid to concentration, then worrying about it will guarantee that you won't be able to concentrate. It's the doubting, not the physical withdrawal pangs, that causes the problem. Always remember: it is smokers who suffer withdrawal pangs and not non-smokers. When I extinguished my last cigarette I went overnight from a hundred a day to zero without any apparent loss of concentration. The truth is that nicotine is a chemical stimulant. If you take your pulse and then smoke two consecutive cigarettes, there will be a marked increase in your pulse rate.

One of the favorite cigarettes for most smokers is the one after a meal. A meal is a time of day when we stop working; we sit down and relax, relieve our hunger and thirst and are then completely satisfied. However, the poor smoker cannot relax, as he has another hunger to satisfy. He thinks of the cigarette as the icing on the cake, but it is the little monster that needs feeding.

The truth is that the nicotine addict can never be completely relaxed, and as you go through life it gets worse, The most unrelaxed people on this planet aren't non-smokers but fifty-year-old business executives who chain-smoke, are permanently coughing and spluttering, have high blood pressure and are constantly irritable. At this point cigarettes cease to relieve even partially the symptoms that they have created. I can remember when I was a young accountant, bringing up a family.

One of my children would do something wrong and I would lose my temper to an extent that was out of all proportion to what he had done. I really believed that I had an evil demon in my make-up. I now know that I had, however it wasn't some inherent flaw in my character, but the little nicotine monster that was creating the problem.

During those times I thought I had all the problems in the world, hut when I look back on my life I wonder where all the great stress was. In everything else in my life I was in control. The one thing that controlled me was the cigarette. The sad thing is that even today I can't convince my children that it was the smoking that caused me to be so irritable. Every time they hear a smoker trying to justify his addiction, the message is ' Oh, they calm me.

They help me to relax. A man rang up, irate. He said, 'You are completely wrong. I can remember when I was a child, if 1 had a contentious matter to raise with my mother, I would wait until she lit a cigarette because she was more relaxed then. Why are smokers so unrelaxed when they are not smoking, even after a meal at a restaurant?

Why are non- smokers completely relaxed then? Why are smokers not able to relax without a cigarette? The next time you are in a supermarket and you see a young housewife screaming at a child, just watch her leave.

The first thing she will do is to light a cigarette. Remember seeing, say, Steve Davis and Hurricane Higgins on television? Notice the difference? Which of the two was more relaxed? Start watching smokers, particularly when they are not allowed to smoke. You' ll find that they have their hands near their mouths, or they are twiddling their thumbs, or tapping their feet, or fiddling with their hair, or clenching their jaw, Smokers aren't relaxed.

They've forgotten what it feels like to be completely relaxed. That's one of the many joys you have to come. The whole business of smoking can be likened to a fly being caught in a pitcher plant. To begin with, the fly is eating the nectar. At some imperceptible stage the plant begins to eat the fly.

Isn't it time you climbed out of that plant? When that happens, you begin to wonder why you were smoking the first one. I once burnt the back of my hand trying to put a cigarette in my mouth when there was already one there.

Actually, it is not quite as stupid as you think. As I have already said, eventually the cigarette ceases to relieve the withdrawal pangs, and even when you are smoking the cigarette there is still something missing.

This is the terrible frustration of the chain smoker. Whenever you need the boost, you are already smoking, and this is why heavy smokers often turn to drink or other drugs. But I digress, A combination cigarette is one occasioned by two or more of our usual reasons for smoking, e. These are examples of occasions that are both stressful and relaxing.

This might at first appear to be a contradiction, but it isn't. Any form of socializing can be stressful, even with friends, and at the same time you want to be enjoying yourself and be completely relaxed. The unique method: No scare tactics No weight-gain The psychological need to smoke disappears as. I didn't miss it at all and I was free' Ruby Wax Read this book.

The unique method promises: No scare tactics No weight-gain That you'll never feel the need to sm. Stop Drinking Now. If you see a Google Drive link instead of source url, means that the file witch you will get after approval is just a summary of original book or the file has been already removed.

Loved each and every part of this book. I will definitely recommend this book to non fiction, self help lovers.

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