Whoozit card game

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Advertising Did not possess the Advertising budget of larger companies, i. Parker Bros. Manufacturing with little lead time 4. Cash Flow 5. Sales 6. Advertising Strategy 2.

Free media publicity 4. Utilized personal experience and intelligence to create an efficient product design booklet, instead of cards 6. Business Partner Kaplan 7. Sales Strategy 8. Price Point was set He knew about the popularity of trivia-based games in the U.

Reiss also hit the target by adding the TV element to the trivia-based game, in a time when the average U. What risks and obstacles had to be overcome in order to pursue the opportunity successfully?